/ Client /


/ Role /

User research / Concept generation / App UX Design / Prototyping / User Testing

/ Background /

Yahoo!Taiwan has strong E-Commerce platform for many years, especially during PC era. However, user's shopping behavior has changed a lot and is highly influenced by the prevalence and ubiquitousness of mobile and app. To provide users with flawless and continuous service, we've teamed up with Yahoo!Taiwan to develop the first E-Commerce mobile iOS app.


Topics we'd like to tap into, which provide us with direction on user recruitment plan and interview guide



Define opportunities and concept generation


/ Prototype & User Testing /

Agile prototype and testing process, with different levels of fidelity throughout the journey


/ Final ios app design /