/ Client /

Playsam AB, Sweden, project based in The Netherlands

/ Roles /

Master graduation project, indiviual work

/ Background /

The challenge given by Playsam is to develop shop-in-shop retail design concepts together with the marketing strategy. The retailers who carry Playsam’s products are selling many other brands in their store at the same time and the retailers usually have style of their own. Therefore guidance in retail design has to be provided in order to transmit the brand value properly under the limitation set by the retailers

 

/ QUALITATIVE & QUANTITATIVE RESEARCH /

0_Playsam Portfolio Drawing-20.png
Retail display according to color, theme, brand or category

Retail display according to color, theme, brand or category

Open shelf in kid's toy section, bigger product is put on the floor

Open shelf in kid's toy section, bigger product is put on the floor

Product categorized by color and material

Product categorized by color and material

Brand story introduction and takeaway post card next to product

Brand story introduction and takeaway post card next to product

Staff shared her experience carrying different designed brands

Staff shared her experience carrying different designed brands

Half-opened glass shelf with different layers, customer can touch the product

Half-opened glass shelf with different layers, customer can touch the product

Product displayed at the window, with information made by retailer

Product displayed at the window, with information made by retailer

Product and stock in the same glass shelf with lock

Product and stock in the same glass shelf with lock

Wooden pens are storaged behind acrylic cover, in stationery section. having a cover can make it more high-end

Wooden pens are storaged behind acrylic cover, in stationery section. having a cover can make it more high-end

 

/ ANALYSIS & STRATEGY/

Value Chain Analysis  : Map out all the key stakeholders and touchpoints from Playsam to end-users

Value Chain Analysis : Map out all the key stakeholders and touchpoints from Playsam to end-users

Competitor Analysis  : The inner circle are the main competitors which are wooden, designed, high-end collection of toys

Competitor Analysis : The inner circle are the main competitors which are wooden, designed, high-end collection of toys

 
 

/ DESIGN /

 

1.SMALL

2.MEDIUM

3.LARGE