/ Client /
We've selected Lomography as our target client in the " Brand Product Strategy" course, Strategic Product Design Program, TU Delft
/ Roles /
Research & Analysis / Concept Generation
/ Background /
To have a thorough understanding of the brand LOMOGRAPHY. Analyses of its history, mission, vision, product portfolio, marketing plan, promotion and distribution channel were done. Taking all the existing market and relevant factors into account, including competitors, suppliers, technology, resource and purchasing behaviour of the consumers.
Potential opportunities can be extracted from the imformation collected and put into Value Chain, searching for its strength and weakness then utilize its strong resource to come up with valuable plan.
/ RESEARCH & ANALYSIS /
/ VALUE CHAIN/
All the potential user touchpoints are listed in Value Chain, giving us an overview on analogue photography industry. This include the picture taker, film supplier, camera brands, film developer, community, social media. And then define the unmet needs to turn into business opportunities.
/ THE NEW LOMOGRAPHY EXPERIENCE /
New plan for Lomography store, emphasizing on increasing customer interaction with the brand at the store. Increasing popularity in the market and leveraging the power of advocate to enhance Lomography brand awareness and images.