Asia Miles, project based in Hong Kong
User research / Concept generation / Mobile App UX / Prototyping / User Testing
/ Background /
Asia Miles, leading travel & lifestyle reward program in Asia with more than 8 million members and over 500 programme partners worldwide. Asia Miles requested to design a new mobile app to be able to interact with their members more frequently and efficiently, replacing the old version. Before starting design the app directly, we first conduct user research to understand what users really needs from Asia Miles, and then define features that should be included in this mobile app.