"The way we choose to see the world creates the world we see."


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I'm a Design Researcher & Experience Designer that bridges user needs and business strategy. I'm a Maker that constantly build and break.

And I'm always learning.

Professional Experiences

Farfetch ( United Kingdom ) - User Experience Researcher. 2018 - Present

Mozilla Corporation ( Taiwan ) - Senior User Experience Researcher. 2017-2018

Garmin International ( Taiwan ) - User Experience Researcher, APAC. 2016-2017

Pebbo Innovation Consultancy ( Taiwan ) - Experience Research Lead & Project Lead. 2012-2016

Nomadic Atelier ( Taiwan ) - Co-Founder. 2015-now

Ruru's Laboratory ( Taiwan ) - Owner. 2011-now

Craft Central ( United Kingdom ) - Event & Marketing Intern. 2012

Playsam AB ( Sweden ) - Master Graduation Project collaboration on Retail Design. 2011

Nordic Lifestyle ( Taiwan ) - Sales & Marketing Intern / Scandinavian Correspondent. 2010-2011

Hers Experimental Design Laboratory, Metaphys ( Japan ) - Design Research Intern. 2008

Giant Bicycle Inc. ( Taiwan ) - Bicycle Design Intern. 2007


Delft University of Technology (TU Delft) , The Netherlands - Msc. Strategic Product Design.  2009-2011.  Ranked by Business Week as one of the World's Top 30 Design and Business programmes

National Cheng Kung University, Taiwan- Bsc. Industrial Design 2005-2009

LECTURE,Exhibition & Workshop

Da-Tung University  (Taiwan) - Guest lecturer on User Research. 2017

Institute of Information Technology (Taiwan) - Human-Centered-Design Workshop Facilitator,. 2016

Taipei Free Art Fair (Taiwan) - Nomadic Atelier exhibited "The meaning of food" project. 2015

National Chiao-Tung University (Taiwan) - Human-Centered-Design Workshop Facilitator, 2014

New Retail Symposium (The Netherlands)- Master Graduation Project exhibited at the symposium, Delft. 2012

ATHENS Program (Spain) - Sustainable Toy Project in Madrid. 2010

Design & Emotion Workshop (The Netherlands) - New Concept Project for Philips. 2009

Joint Design Workshop (Japan) - Light concept for Panasonic's product Spiral-PaLook, Tokyo. 2007


Girls in Tech, 40 under 40 in Taiwan. Finalist - 2018. Taipei, Taiwan

Grant from Contemporary Art Foundation for creative talent - 2012. London, United Kingdom

Retail Design Project selected and exhibited at New Retail Symposium - 2011. Delft, The Netherlands

Grant from Ministry of Education for oversea design internship - 2008. Osaka, Japan

KKDay (歐洲駐站特派員)- Contribute photos of city landmark in London and other cities around Europe

Nordic Lifestyle (北歐櫥窗-北歐特派員)- Contributed article and picture of traveling in Scandinavian cities, and also design observation

Campobag(希嘉文化-英國特派員)- Contributed article and pictures about Craft market and Open studio article in London & The Netherlands.

FREELANCE WRITeR & Photographer

Showcase & Market

UK Handmade Selected
The Create Place  UK
Craft Central  UK
Richmix  UK
Art book art shop  UK
Lloyd Hotel & Cultural Embassy  NL
SWAN Market  NL

Amstel Nest  NL
Topo Copy  BE
Campobag TW
BonBonBon Market TW
Taipei Free Art Fair SWAN Market  NL

Catalyst Conference by Girls in Tech - Conference volunteer - 2018, London, UK

Taipei Artist Village, Treasure Hill Artist studio - Open house volunteer - 2013, Taipei, Taiwan

St.Margarat’s House Settlement - Workshop assistant at The Knitting & Stitching Show - 2012, London, UK

TEDx Delft - Event volunteer - 2011, Delft, The Netherlands